Results
$445k of ad spend into more than $1.8m of sales.
The one result on this site that is mine to publish in full. Client results are added here as each business agrees to be named next to its numbers.
01The funnel
Whose
White Label Comedy, the agency I founded in 2019 and still run the growth for.
What
A low-ticket front end sold straight from cold Meta traffic, with upsells and a membership behind it.
How
Heatmaps and session recordings on the pages in the chain. A break-even target in writing. Offers repriced and reordered where the numbers said the offer was the leak. One change at a time, measured on our own spend.
Result
$445k of ad spend turned into more than $1.8m of sales across the front end and the back end.
02How results are measured
What counts, and what doesn’t.
- One number per sprint, agreed before any change is made.
- The same paid traffic before and after. If spend or targeting changes mid-sprint, it is noted, not hidden.
- One change at a time, so a lift can be tied to the thing that caused it.
- Time on page and scroll depth are how leaks get found. Results are sales, leads, or revenue per visitor.
03Next step